Mack Collier's post this morning, 5 Ways Companies Are Using Social Media to Lower Costs, was a very educational read. We keep hearing about organizations that are making sales, and needing to find ways to track the sales impact of their social media. We're hearing about Twitter, and the need to have a Facebook page. Mack's post shows us that there are more metrics to measure than just sales, and more to social media than Twitter and Facebook. HR departments in particular should take note - an effective social media strategy can lower recruitment costs AND increase employee retention. Take a minute to read the stats that Mack shares.
Which brings up an interesting question: Who should "own" the social media strategy within our organizations? Is it Marketing? Human Resources? Sales? We think it must be Marketing (because of the inherent brand messaging), but there must be significant imput from HR and other departments as well. Marketing needs to pull together a strategy meeting to discuss, take input, and leverage the knowledge of others to formulate a strategy that will work for the whole organization. Now that there are new tools available to create an in-house social media platform, there's the potential to really involve the corporate constituents in new and different ways, and to really capitalize on this social media platform.
It's a lot to consider.
Here are the five ways Mack suggests that corporate costs can be lowered with social media. Please go to his blog (linked above) to see the details.
1. Lowering recruitment costs or employee turnover
2. Lowering Customer Service Costs
3. Lowering marketing and product design costs via social media
4. Lowering restocking fees and increasing sales via customer reviews and ratings.
5. Lowering advertising and PR costs by using social media
What are your social media plans?
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As I was reading this, I tweeted on Twitter: " You know what will rock? When companies stop thinking about social as a strategy, and just view it as what they are."
ReplyDeleteWho should 'own' social media? It sounds like we're asking which department gets to be social. The entire company should be social. It should be engrained in the company's culture to want to connect with their customers.
I get that it's not an easy change to make sometimes, and can be like asking a snail to sprint. But it's a change worth making, no matter how long it takes.
Thanks again for the mention, and for reading ;)